We're 'wrapped' to be working with Mission Foods
The Hub is delighted to announce that we have been appointed by the world’s largest producer of tortilla products, Mission Foods to drive its core UK trade communications strategy.
With an unrivalled product portfolio including tortilla chips, wraps and other speciality flatbreads, Mission Foodservice works in more than 100 countries, supplying a quarter of all tortillas sold globally.
Through our partnership, we will support Mission Foodservice to bring the message of its authentic and versatile product portfolio directly to UK foodservice operators. With strong relationships across a wide selection of industry channels, The Hub's unique and experienced position is a perfect fit for Mission’s unrivalled and industry-leading range.
Rebecca Riches, Founder and MD of The Hub, commented, “We are thrilled to be working with a brand as strong as Mission Foodservice and to support the company in strengthening its position across the UK foodservice market. It is always exciting to work with a brand that offers a range of great quality products, that are aligned with so many current consumer dining trends as there is so much that can be done.
“Our specialist experience and unrivalled industry knowledge means we are well positioned to support Mission Foodservice to build a robust trade communications platform from which to promote its fantastic product portfolio and unique category understanding.”
Louise Pike, Mission Foods UK Marketing & Innovation Director, explains: “We wanted a knowledgeable partner to bolster our marketing and brand visibility in the UK foodservice sector. We have great confidence in The Hub's experience and approach to channel marketing as well as the strong industry relationships they bring to our business. Our globally established brand has a diverse range of best in class products perfectly suited to the UK catering industry and we are excited to harness The Hub's insight–driven strategic thinking to really drive the future of Mission Foodservice.”