WE'RE PROUD OF OUR CLIENT'S RETAIL LAUNCHES
It’s been a busy month at the Hub HQ, having secured widespread coverage for clients Kraft Heinz and Red Bull, who both launched exciting product innovations into the grocery sector this month, as well as working with tea giant Tetley on its latest product development, Tetley Cold Infusions.
Red Bull goes blue!
Long-standing client Red Bull has recently launched its latest limited edition flavour into the UK market: Red Bull Coconut Berry Edition. Taking the flavoured energy drinks category by storm, the launch, just in time for summer, follows consumer demand for an energy drink that offers the energy boost of Red Bull with the refreshing taste of coconut. The innovation comes packaged in a premium white can – a first for Red Bull. With consumers demanding more blue in their lives after the coloured trend first kicked off in the US, blue is the next big thing here in the UK.
With this in mind, The Hub worked with Red Bull to create awareness and drive sales across the UK retail market. From media gifting campaigns and crafting press materials enriched with all the USPs of the new limited edition Coconut Berry, to achieving energising attraction with wide spread coverage across retail media, including The Grocer, Convenience Store, Asian Trader, Wholesale Manager and many more, it’s safe to say the launch of Red Bull Coconut Berry was a roaring success. With taste and quality continuing to be a key focus for Red Bull, the latest Edition definitely ticks both boxes.
Easter egg-citement kicked off with a campaign partnership announcement between our client Kraft Heinz, and chocolate giant, Cadbury. The partnership saw the nation’s two most-loved brands create a limited edition product, Heinz [Seriously] Good Cadbury Crème Egg Mayo just in time for the Easter bunny!
Devising a strategy across the retail sector, the campaign went live on April Fools Day, but it was no joke! Supported with PR activation across grocery, convenience, forecourt and wholesale channels, the collaboration created quite a stir dividing the nation on the concept of chocolate and mayonnaise combined.
The campaign culminated in a sampling event in Ely’s Yard, Truman Brewery London during the 11th – 13th April, where chocolate lovers were able to taste test this quirky innovation for themselves!
Shake Up The Ordinary
Shaking up the soft drinks sector, we’ve been working with client Tetley to create eye-catching graphics for consumer show – Women’s Health Live.
The stand also featured sampling taps where consumers can taste test Tetley Cold Infusions in their very own Cold Infusions shaker bottle, designed to deliver maximum flavour.
Want to see the stand for yourself? Why not pop along to Women’s Health Live between 3rd – 5th May 2019 at Business Design Centre, London.