THE KOMBUCHA K-RAZE!
Each month, with a little help from our category leading client partners, we share key insights which are set to shape the market across 2019. This month we're focusing on getting to grips with the latest trend in gut health.
Consumer desire for healthier drinks with supplementary benefits is growing across the soft drinks category.
Manufacturers are making extensive efforts to develop their ranges to improve overall health credentials – from reducing sugar content to adapting format size to improve portion control.
The kombucha market is set to be worth $1.8bn Globally by 2020
51%
of millennials already drink kombucha in the USA
Kombucha is the fastest-growing product in the functional beverage market in America
“Anybody who’s not already on the ‘booch bandwagon needs to buckle up and jump on-board! Gut-health will remain high on the consumer agenda in 2019, and we predict we’ll see a flurry of new brands enter the UK market this year as kombucha goes mainstream.”
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