SUPER PROUD OF TETLEY'S LATEST PRODUCT LAUNCH
This month, we’ve been SUPER busy with our client Tetley launching its new Super Tea Envelope range into the foodservice sector, following a successful launch in retail grocery in 2018.
Meeting consumer desire for hot beverages that deliver functional benefits, without compromising on taste, the exclusively developed Super Tea Envelope range is available in three fresh and exciting flavours, including Super Fruits Boost, Super Green Tea Boost and Super Green Tea Immune.
Designed to support demands on our bodies as a result of increasingly busy lifestyles, each of the blends aim to conquer fatigue, awaken the senses and support our often over-worked immune systems.
With this in mind The Hub worked with Tetley to devise a strategy to drive sales of the new range across three key sales channels – care, higher education and workplace. From developing a fresh look for foodservice operators to honing key messages for the relevant sectors highlighting the product USP’s, the campaign had a strong focus on lead generation, including an extensive sampling campaign as well as onmi-channel advertising and PR activation.
If that wasn’t enough, this March the Tetley team headed north, showcasing its extensive solutions for accommodation operators at ScotHot 2019, Scotland’s biggest food, drink, hospitality and tourism trade show. As one of the leading tea brands out of home in Scotland, the event saw Tetley share its expertise as well as showcase its diverse product range; including the new Supers range, along with its display and marketing solutions which are perfectly suited to accommodation providers.
For this exciting project The Hub imagined and created an eye-catching exhibitions stand – which we’ve lovingly named Tetley Towers – designed in the style of a hotel lobby, with a series of individual zones within it to showcase in-room and self-serve product and merchandising solutions, as well as creating the Tetley Accommodation Guide, a dedicated insight guide and selling aid for accommodation professionals, in addition to an on-stand video and take-away Tea Menus which communicated Tetley’s carefully curated product range for hotel operators.
Why not grab a cuppa, and take a look at some of the exciting outputs from both projects.