Retailing on the Go
As 2019 draws to a close, The Hub’s latest breakfast briefing concluded this year’s programme. Focused on ‘food to go’ in convenience retail, the event, hosted by our partners, Independent Retail News (IRN), offered brands an insight into how this growing market is developing and where its likely to go in 2020 and beyond. Katie Cross of the Association of Convenience Stores (ACS) kicked off proceedings with a look at the overall convenience landscape and a summary on the latest Local Shop Report 2019.
Next, our own Jonathan Patterson and IRN Commercial Director, Kim Reddick, took delegates through our bespoke retailer research. The research not only highlighted the areas in which retailers have had success with food to go, abut also where they are seeking additional support from brands and suppliers alike.
Hannah Morter, from Country Choice, gave a branded perspective of the category, followed by a retailer point of view, via an informal Q&A between IRN Editor, David Shrimpton, and prominent convenience retailer Harry Goraya who shared his thoughts on what makes a successful supplier partnership.
The research indicated that hot drinks and meal for tonight present the biggest opportunities as we move into the new decade. With 92% of retailers surveyed offering some form of food to go, and 35% of them seeing it contribute 5% or more to their sales, convenience operators are working hard to develop the category’s growing potential.
One consistent theme emerged throughout all presentations…..there certainly is no one size fits all approach to food to go within convenience. To achieve success, brands and suppliers need to communicate with retailers, understand their challenges and demographic, and provide solutions.
A very insightful session and we’d like to thank all our speakers and attendees for their time.