Raising a glass to our veterans
We embrace community spirit here at The Hub, and we are also partial to great tasting beer, so we were delighted when client Ei Group, commissioned us to create a fresh identity for Poppy Beer, brewed in association with Eagle Brewery to raise funds for The Royal British Legion, supporting members of the British Armed Forces past and present.
Exclusive to Ei Publican Partnership pubs, and with 20p from the sale of every pint going to this much-loved charity, it was vital that this tasty tipple really stood out within the busy pub environment.
With this in mind, we created patriotic poppy themed POS kits, which included pump clips, drip mats, posters and social media assets. Inspired by the iconic poppy emblem associated with The Royal British Legion and Remembrance celebrations, the new look features a bold and contemporary poppy, and bold typography highlighting the charity initiative.
Keep an eye out for the Poppy Beer in pubs across the UK this autumn, and join us in raising a glass to our veterans!