Each month, with a little help from our category leading client partners, we share key insights which are set to shape the market across 2019.

With 54% of consumers now looking to engage with the low-sugar category, retailers need to ensure that shelves include both low and no-sugar alternatives, allowing consumers to make an informed choice when it comes to choosing soft drinks in-store.

“As an active lifestyle brand, we understand the importance of offering consumer choice through an industry leading core pack, alternative can sizes, and offering a range of flavours and Sugarfree alternatives. Each of these should be understood to drive growth of both the Sports & Energy and the wider Soft Drinks categories. Recent NPD – Tropical and Orange – has contributed to the growth of the category and as a result, the low sugar category is expected to reach £575m this year.”

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