NEED SOME ENERGY?
Each month, with a little help from our category leading client partners, we share key insights which are set to shape the market across 2019.
With 54% of consumers now looking to engage with the low-sugar category, retailers need to ensure that shelves include both low and no-sugar alternatives, allowing consumers to make an informed choice when it comes to choosing soft drinks in-store.
Sports & Energy Drink category value
Soft Drink category value
Reduced sugar category value
“As an active lifestyle brand, we understand the importance of offering consumer choice through an industry leading core pack, alternative can sizes, and offering a range of flavours and Sugarfree alternatives. Each of these should be understood to drive growth of both the Sports & Energy and the wider Soft Drinks categories. Recent NPD – Tropical and Orange – has contributed to the growth of the category and as a result, the low sugar category is expected to reach £575m this year.”