MORE THAN JUST A CUPPA?
Each month, with a little help from our category leading client partners, we share key insights which are set to shape the market across 2019.
The UK foodservice tea category grew 13.6% last year, with a staggering 3.1 billion tea occasions out of home, making it more important than ever to offer a variety of different blends, formats and flavours.
cups of tea consumed out of home every day
of consumers have tried a new tea brand in the last 12 months
Herbal tea growth in 2017
“By 2027, we predict our non-black sales to overtake traditional black, and the health and well-being movement will continue to drive growth in the hot beverage category. In order to attract younger consumers, we need to introduce ‘better for you’ products that deliver tangible benefits, so innovation is key.”