It’s the most wonderful time of the year… well, it is for us foodies anyway!

This year, the historic Tobacco Dock played host to the foodie extravaganza that is Taste of London, the Festive Edition. The Hubbies were in true food heaven as we entered the seasonal foodie grotto…if you’ve not been then you really must go.

What is Taste of London?

Taste of London is part of the Taste Festivals – the World’s greatest restaurant festival, where the city’s most acclaimed restaurants and revered chefs congregate to celebrate all that is great about the city’s food and drink scene - tasting their signature dishes and enjoying the fantastic entertainment, Taste Festival attracts thousands of food enthusiasts.

Since launching the first Taste event back in 2004 at Regent’s Park the Taste Festival has rolled out around the world from Sydney to Toronto, Milan to Amsterdam, Dubai to Durban with the newest launch in Paris, in May this year.

Who goes?

There is always a diverse crowd of people that attend with sessions being divided into lunch and dinner, lasting four hours. Thursday evening and Friday daytime attract a high proportion of trade visitors and corporate hospitality delegates but the savvy consumer is there is abundance – sampling and experiencing the new trends and flavours of the very best the city has to showcase.

Taste of London have provided an insightful breakdown of visitor demographics:

• 68% of visitors aged between 25 – 44 years
• 64% Female / 36 % Male
• 80% AB Audience
• Average house hold income: £98,800
• 85% live in Greater London or South East England
• 62% returning visitors (increased retention rate, previously 54%)
• 49% of visitors do not attend any other consumer food events
• 83% of visitors eat out at restaurants more than twice a month
• 76% of visitors regularly use Facebook as their main networking site followed by YouTube at 34%
• The Taste visitor reads Metro, Evening Standard, The Times, Sunday Times and Waitrose Kitchen, and listens to Radio 1 and Heart FM

Why exhibit?

Taste of London attracts over 50,000 visitors including journalists, sommeliers, deli owners, big retailers and buyers all looking to find out what’s on trend in the industry – the perfect chance to get noticed.

What we drank:

Vodka and coconut water
Mulled wine with elderflower – multiple offers! City of London distillery gin
Toffee Vodka (we think this was a definite trend this year)

What we ate:

Tom’s Kitchen
M-
Cheese, cheese and more cheese (we literally sampled every cheese there)
Drurty & Alldis of Thornwood Oils and Vinegars

Next up is The Taste of Paris and The Taste of Holland in February next year – hell why not go to both?!

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