HAPPY PREMIUMISATION HOUR
The proportion of (UK) adults drinking alcohol is at its lowest level since 2005
Drinking trends are changing, and bars, pubs and restaurants must adapt their offer to appeal to consumers; newfound desire for authenticity and experience. Premiumisation is resulting in lower volume sales at a higher price through craft beer and premium gin and mixers, but non-alcohol drinkers present the most exciting opportunity for operators, as consumers seek a greater complexity of flavours.
UK Gin sales +12%
37% of millennials are actively reducing their alcohol intake for health reasons
NUMBER OF CRAFT BEER BRANDS FOR SALE: