Gram Award Wins
As if we weren’t proud enough of our client Gram for having bagged a flurry of awards in the last two months alone, then came the People’s Choice award at the Hospitality Show in January, voted for via Twitter. But it’s the just announced prestigious ACR Best Marketing Campaign Award for The Gram Green Paper that sends a gush of pride through the team at The Hub in particular. With the judges commenting; “the end user information is impressive, making a strong statement on an important issue to make influential people aware”, it's safe to say we are pretty chuffed.
The Gram Green Paper is a unique industry report that looks at the attitudes and behaviour towards sustainability across foodservice.The Gram Green Paper is the foodservice industry’s leading voice on green issues and sustainability and the aim of this research is to further support operators, making a significant contribution towards sustainability alongside the most energy efficient refrigeration available.
Rebecca Riches, managing director The Hub comments, “We are absolutely delighted to be associated with this award in regard to our collaboration with our longest standing client Gram.The Green Paper has evolved considerably since we launched it back in 2008, and it is testament to the Gram marketing team for their belief that it could really make a difference in educating the industry as well as forming rich content to underpin the overall marketing strategy. Personally I would like to thank those that contribute to the research and lend their support – particularly to those that attended the launch of the 2014 Green Paper at Hotelympia as our worthy panelists Keith Warren, CESA chair; Julie Barker, TUCO chair; Andrew Etherington, FCSI vice-chair; Andy Jones, HCA national chair; Chef John Campbell; and Dominic Burbridge, associate director at The Carbon Trust. Well done to Gram and The Hub, long may the success of the Green Paper continue.”
Deborah Glave, marketing manager Gram UK adds “We are overwhelmed with the interest and interaction that The Green Paper generates across the industry. The resulting press coverage, social media and brand awareness The Green Paper campaign generates is astounding. Moreover, it provides a marketing strategy that has longevity and one, which we build upon year after year, positioning Gram as the authority on sustainability and energy efficiency within our competitive category. A well deserved award for all those involved!”
Safe to say, Gram is extremely pleased with their recent award wins including FCSI Sustainable Equipment Award 2014, The Caterer Product Excellence Award 2014, and Catering Insight’s Equipment of the Year 2014 award for the revolutionary SUPERIORPLUS 72, and we are pleased for them too. Our press office has helped to construct and coordinate their award entries, and it gives us great satisfaction to help deliver these results for our clients.