FULL OF BEANS
Each month, with a little help from our category leading client partners, we share key insights which are set to shape the market across 2019. This month we look at the UK's growing love for coffee, supported by JDE.
As the nation continues to embrace coffee more than ever before, the market has further expanded to suit a variety of consumer needs. Ground coffee and single-serve coffee pods are becoming increasingly popular, particularly amongst millennials, with many highly valuing a sugar-free option, and 43% of consumers purchasing coffee to treat or indulge themselves.
has been named the nation’s most popular type of coffee
of coffee are drunk a day in the UK
of coffee is drunk at home, 25% at work or while studying and the rest in consumed in shops, bars and restaurants
“Coffee is a dynamic and robust marketplace and we know that consumers are becoming more diserning about quality. As speciality beverages increasingly enter the mainstream, and move away from being the sole preserve of baristas and coffee shops, it is necessary for the industry to bring convenience and quality ever closer. Jacobs Douwe Egberts is passionate about getting great tasting drinks into the hands of our customers every day.”