Finger on the pulse

Each month, with a little help from our category leading client partners, we share key insights which are set to shape the market across 2019. This month we focus on the UK's obsession with protein, grains and pulses, supported by Leathams.


Full of fibre and packed with protein, grains and pulses present chefs with an opportunity to create dishes that appeal to diners following free-from, vegetarian, vegan and flexitarian diets.

£31.5m

sales for ready to eat pouches of pulses and grains in the UK retail market

7.6%

increase, in UK sales for pouch rice last year

£216.2m

value of the ready to heat rice pouches is the biggest contributor of growth in the rice and noodle category

“Suitable for vegetarians and full of fibre, grains and pulses appeal to health-conscious consumers. While traditionally they can take a long time to prepare, the ready to eat pouch format really speeds up 'slow food' hugely. Innovation in the category will lead to newer formats, enabling consumers to incorporate more grains into their diet more conveniently”


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