Cheers to the UK pub market
As drinking attitudes of millennial consumers change, insight shows that self-awareness and staying in control are the motivating factors for moderating alcohol consumption. Pair this with the fact health and wellbeing are high on the consumer agenda, pubs are having to step-change their offering, serving up more than just a pint and a packet of peanuts.
Pubs are also under pressure to meet sophisticated customer expectations for premium food and drink experiences, and compete with the high street for share of spend.
But just what are the stats, behind the facts…
59% of millennials cite avoiding loss of control as the primary motivation for limiting alcohol consumption on a night-out
Younger consumers are prioritising good food over excessive alcoholconsumption
Pizza and pasta are the most popular menu choices for 18-25 year olds, outside of traditional pub grub.
23% of licensees get more than 50% of sales from food
Some closed pubs are being re-energised by independent operators selling great food and craft beer
66% of consumers claim to have drunk craft beer, rising to 77% of men and 72% of under 35s.
A new brewery opened every two days last year
Over 50,000 pubs across the UK