CHANNEL CATCH UP: How to trade with the on trade
Following our breakfast briefing in July, looking at how suppliers can do better business with their on trade customers, we have produced a summary report. It features insight from KAM Media about what pub-goers are looking for from the channel and how brands can help to support this proposition, as well as comment from Admiral Taverns and case studies of how brands have successfully partnered with operators, The Alchemist and Las Iguanas.