As the UK’s leading branded tortilla manufacturer, Mission knows more about this growing category opportunity than almost anyone else – but many end users simply thought ‘a wrap is a wrap’.

Mission assigned The Hub the task of converting the opinions and enthusing their customers and prospects to think again when it came to the opportunities the tortilla had to offer.

The Hub’s number one aim was to demonstrate the in-depth versatility of the Mission Foodservice product portfolio as well as illustrating additional opportunities for usage and profit potential across every daypart and channel.

We were passionate about communicating Mission’s adaptability to evolving consumer menu trends and position Mission as the authentic tortilla supplier of choice.

Applying The Hub’s acumen of consumer trends; convenience, better for me, flavours, on-the-go and handheld, the inspiration for applications of the humble wrap were abundant. We just needed to engage, excite and educate with our acknowledged targets within the casual dining, café, pub and education sectors.

Based purposefully on current and emerging trends, The Hub created recipe content for specified eating occasions, as well as menu advice and the tweaks and tricks around the perfect wrap, to help boost profitability.

Shared across digital and traditional media, the content programme aimed at inspiring customers to elevate their handheld menu options.

The whole activation was supported by a comprehensive multi-channel PR, advertising and social media campaign, driving awareness and helping boost brand profile overall.