As the world’s bestselling energy drink and one of the most recognisable brands around, Red Bull is globally renowned for being an unbeatable retail powerhouse.
From its iconic presence on-shelf, to its influencer partnerships, live events and more…Red Bull is constantly striving to push the boundaries and cut through the noise, and no less so when it comes to its trade marketing efforts...
As true digital trailblazers, it was identified that Red Bull could support its wholesaler partners still further by creating a means to share best practice in improving its e-commerce offering to retailers.
The Hub was required to support an exclusive Red Bull initiative to enable an opportunity to bring the market together to do just that.