Having worked within the discerning coffee channel for many years, The Hub was familiar with the mentality, beliefs and attitudes of baristas through to coffee shop operators.
Targeting a diverse audience, it was imperative that our recommendations were equally relevant to the vast spectrum from bean-to-cup to craft – accessible to mainstream foodservice outlets aspiring to maximise their coffee offer, to the discerning master barista where flavour is sacred.
Maximising our hot beverage category experience, we knew all targets desired inspiration and advice and thus went about creating an interactive guide to speciality beverages, providing insight, trends and recipes from across all the leading coffee hotspots globally.
Da Vinci Gourmet offered a quality range of syrups and flavourings to enable the market to extend its coffee offer, tapping into the profit opportunity of the astute coffee consumer, but it was crucial that the quality and complementary attributes of the products were strongly communicated.