We launched a confectionery category media campaign with complementary digital assets identifying top shopper missions and providing relevant retailer merchandising advice.
Working with our established trade media partners, The Hub engaged with retailers to harness the power of perfect ranging, alongside our high frequency trade press news programme.
The Hub authored and media planned a series of category management advice columns and targeted mission-led features.
The content outtake of the collateral produced was further utilised across sales and direct customer assets.