THE HUB at LACA

Every day is a busy one at The Hub, but July is always a particularly frenetic time - especially in the run up to LACA - The Main Event in Birmingham.

For the fourth year in succession, we had a number of clients exhibiting at the leading educational caterering show, and perhaps 2017 was the biggest and best year yet. Leading activities included the launch of an all-new Kerrymaid Collection with Jeanette Orrey in our branded Kerrymaid York Room takeover, as well as helping host a series of cooking demos - again with Jeanette - and also marshaling a 7ft tall red Laughing Cow around the show!

We saw faces of delight and bewilderment in equal measure, but all with the same end result. Great exposure, brilliant awareness and huge 'talkability' for our clients with the people who really count - those who cook in school kitchens nationwide on a daily basis.

The team were on-site most of the week to make sure everything ran smoothly, and after months of in-depth planning, client liaison and preparation, it was brilliant to see the fruits of all our hard work come to life so vividly and successfully. We're already looking forward to 2018!

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