Red Bull PR Update

We have been looking after the PR and media buying for Red Bull since the beginning of the year, covering both the convenience retail and foodservice sectors and it’s safe to say we’ve gotten off to a ‘flying’ start!

The launch of the Tropical Edition, a flavour which is right on trend, saw the brand burst onto the scene across on and off trade publications. With news coverage secured in titles such as Retail Express, Retail Newsagent, SLR, IRN, SLC, Quickbite and The Grocer to name a few.

Even more exciting is the feedback we’ve had from the publications, Chris Dillon, Reporter at Retail Express said; “I’ve been delighted with all the submissions from Red Bull so far, the stats are really valuable and Ed Whitehead provides some great lines for pieces.”

“Red Bull are an important part of the Energy Drinks category and to hear their views on the market is vital.” said Andrew Skingley, Product & Drinks Editor at IRN.

We have also worked hard to promote the brand’s category insight and merchandising tips, submitting to key features, such as ‘Functional Soft Drinks’ and ‘Sports and Energy’ across all key titles. Quote call outs and feature leads have seen the brand once again cemented as the No.1 in the Sports & Energy category.

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