On the go, all the time

Consumers want “food on the move” at all hours of the day; so the pressure is on to innovate with tasty products and seductive displays. While coffee shops are a key area of likely growth, a significant step forward in their food offerings will be necessary – or we will see the rise of new entrants who can grow rapidly to challenge market leaders.

THE STATS BEHIND THE FACTS

Convenience food-to-go market value £2.9bn

Five missions for food-to-go shoppers:

1. breakfast

2. drinks

3. lunch

4. snacks

5. leisure

60bn cups of tea & 70bn cups of coffee consumed OOH per day

2bn lunch-to-go visits

28% of the UK’s adult population buys a product on-the-go for breakfast every month – a figure that rises to 70% for lunch

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