Kerrymaid, The Taste of the Good Life campaign
BRIEF: To produce a creative campaign implemented across all key end-user touch points for Kerrymaid - the complete dairy solution for foodservice professionals – focusing on the brands competitive USP, its creamy dairy taste.
STRATEGY: To create a credible brand personality, relevant to all sectors within the foodservice channel, The Hub built on Kerrymaid’s expert knowledge, Irish craft and charm and versatile dairy portfolio. A campaign was developed to position Kerrymaid as a knowledgeable dairy brand that understands caterers channel specific needs, in turn giving chefs the confidence that their culinary creations will look and taste terrific every time. A strong taste message was paramount as this is where the brand stood head and shoulders above its key competitors (who all offer much similar functional user benefits).
CREATIVITY: The Hub enhanced and evolved Kerrymaid’s current brand guidelines to create a strong overarching campaign - The Taste of the Good Life. Designed to inspire chefs working across the whole foodservice channel, the visually impactful creative included concept and logo creation, as well as brand new food and recipe photography to deliver striking visuals suited to chefs and caterers working in care, education and casual dining kitchens. Developed within a series of ad creatives, the collection of visuals inspire chefs to bring The Taste of the Good Life to their menu, by using Kerrymaid in their dishes. Feedback from customers and end users has been extremely strong to date and has driven associations with taste and quality for Kerrymaid as a brand.