Insight focus: Sharing is Caring

The secret to designing a successful platter is all about choosing the right foods and flavours that work well together. To add value for the consumer, platters also need to include several protein items combined with some traditional slides and more adventurous dipping sauces. Trendy sharing plates fool us into spending more, when we weren’t even intending to eat!

Do I want comforting treats or something healthy?

What’s cheap?

Can’t wait to eat until I get home…

The popularity of sharing platters has increased considerably over the past few years, to capitalise on that post work/pre-dinner occasion when the consumer didn’t really think they wanted anything to eat!

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