Insight focus: Let’s do brunch

Extremely popular with consumers, brunch appeals as a social dining experience where innovation is embraced. From guilty pancake stacks to super-healthy smoothies, egg dishes or avocado on toast, brunch offers a wealth of opportunities for the restaurant industry. Why not pair your menu with decadent drinks like this Bloody Mary?

Pub groups Young’s & JD Wetherspoon credit brunch for boost in profits

Flexible timing 11-3pm

Missed breakfast too early for lunch?

Not too early for alcohol

Best Ever Bloody Mary

Serves one

Ingredients

Vodka 50ml (we like Ketel One)

Tomato juice 200ml

Handful of basil leaves

Port 5ml

Dry sherry 5ml

Worcestershire sauce 5 dashes

Tabasco 5 dashes

Creamed horseradish 1tsp

To serve

Celery sticks

Baby plum tomatoes

Green olives

A squeeze of lemon juice, plus a wedge

Method

Step 1:

Put all the ingredients into one half of a cocktail shaker with a pinch of salt and pepper, and rather than shaking, pour into the other half of the shaker then back again. Repeat this a few times until well mixed.

Step 2:

Strain into a tall glass filled with ice, and garnish with a celery stick, lemon wedge, tomatoes and olives to serve.

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