ENTERPRISE INNS - DEALS&IDEAS MAGAZINE
INSIGHT: Enterprise Inns operate over 5,500 leased and tenanted pubs across the UK. With a diverse segmented estate, both geographically and serving a varied customer demographic, Enterprise Inns needed a dynamic stakeholder communication mechanic to support its Publicans disparate business support needs.
STRATEGY: Enterprise Deals and Ideas Magazine was designed to deliver synergy between best retail and business practice and branded supplier deals and promotions, across both drinks and food categories. The overarching objective of the collateral is to aid Publicans to generate increased footfall, realize maximum profit potential through key retail occasions and to enforce Enterprise Inns as a strategic business partner.
CREATIVITY: The Hub has total editorial control and design production responsibility of the publication. Weekly e-marketing bulletins support the monthly supplier deals and moreover the magazine helps to celebrate publican achievements.