DaVinci Gourmet Gets Social
BRIEF: The Hub has recently been working with client DaVinci Gourmet on developing their social strategy. DaVinci Gourmet inspires baristas and operators across the EMEA region by providing a full speciality beverage solution.
The Hub was already working closely with the brand on Twitter community management, we were briefed with the task to really leverage the opportunity that social media presents in reaching and engaging with their target users.
Having worked closely with Davinci Gourmet we have now successfully launched new profiles on Facebook and Instragram and have adopted a content strategy across all three networks. With investment in content creation across our editorial calendar, The Hub has successfully created a balance of key messages and impactful visuals aligned to each platform.
Since the launch of the new platforms we have seen an impressive increase in follower count and engagement ratios. Recent paid campaigns performed well with Facebook driving 81% increase of new fans in just a 7-day period.
It is fantastic to see the net impact of organic performance as a result of the uplift from paid. Organic posts are now reaching a higher audience with impression and engagement rates increasing.
Instagram as a channel drives a lot of positive engagement (likes and comments) and encourages multi-way engagement and conversation and has been particularly successful amongst the barista community using dedicated hashtags like #baristas #latteart #coffee and #flavourfriday.