Creating a Lasting Impression

January marked the eagerly anticipated unveiling of Lasting Impressions with new client, Callebaut, marking months of hard work, producing brand new serving visuals, stop-motion imagery and commercially focussed channel guides.

The rationale behind Lasting Impressions is to make Callebaut real Belgium chocolate accessible to the pub, café and restaurant channels, and give operators a clear point of difference when serving pastries, desserts, and sweet treats to customers, leading to that all important positive lasting impression.

The campaign launch saw the gathering of journalists from the industry’s top titles including The Caterer, Casual Dining, Inapub, EatOut, OOH, Restaurant Magazine and Big Hospitality at central London Fullers pub, and Callebaut customer, The Admiralty. The day was definitely chocolate filled, with a breakfast offering of berries, pancakes and croissants all served with Callebaut real chocolate sauce. Following a traditional pub lunch, guests were also treated to Callebaut brownies and blondies, build-your-own ice-cream sundaes, chocolate orange cheesecake and possibly best of all a Callebaut Chocolate Martini.

As well as being supplied with a copious amount of chocolate our journalists were treated to a first look at our Lasting Impressions assets and sales tools, created by The Hub which included the brand’s first stop-motion videos, profit calculators and bespoke channels guides all aimed at helping cafés, pubs and restaurants increase customer satisfaction and profits.

With glowing feedback from the client and media, the event culminated with guests being packed off with bundles of goodies - we’re looking forward to seeing their chocolatey creations.

Check back for our next blog on how we created Lasting Impressions

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