Breakfast for dinner…? Welcome to #brinner

With several supermarkets reporting a sharp rise in sales of breakfast items, retailers believe the rise is due to customers tucking into such foods at all hours of the day. Restaurants which serve breakfast dishes all day rather than curtailing the menu at midday are reaping the rewards of this trend – and we predict that the days of the 24hr breakfast café aren’t far from high streets nationwide.

THE STATS BEHIND THE FACTS

1/3 of Brits eat breakfast food for their evening meal at least once a week

80% of Brits have eaten breakfast foods for dinner

The brinner (breakfast for dinner) movement began in New York, but it’s growing popularity in the UK

The cult-favourite Cereal Killer Café in London offers 120 cereals, 12 milks and 20 toppings, served right throughout the day… even The Delauney and The Wolseley are proponents of Brinner, inviting guests to order Eggs Benedict and omelettes long after sundown

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